> ## Documentation Index
> Fetch the complete documentation index at: https://guides.seenmarkets.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to set up a giveaway

> Exactly how to create a giveaway, add prizes, and pick a winner

## What giveaways do

Giveaways let shoppers enter to win prizes from your vendors. They drive foot traffic to booths, build your social following, and collect shopper contact info for marketing.

## How to create one

<Steps>
  <Step title="Open giveaways">
    Go to [seenmarkets.com](https://seenmarkets.com) → your market's management page → click the **Giveaways** card.
  </Step>

  <Step title="Create a giveaway">
    Click **Create Giveaway** and fill in:

    * **Name** — e.g. "Grand Prize Giveaway"
    * **Description** — what shoppers are entering to win
    * **Start and end dates** — when entries are accepted
  </Step>

  <Step title="Add prizes">
    Add one or more prizes. You can select prizes from vendors who indicated contributions on their application, or add prizes manually. Each prize can have a name and value.
  </Step>

  <Step title="Set social follow requirements (optional)">
    Require shoppers to follow the market and/or participating vendors on **Instagram, TikTok, X, Facebook, or YouTube** to enter. This is optional — skip it if you don't want social requirements.
  </Step>

  <Step title="Review legal terms">
    Review the standard terms. Add custom rules or a privacy policy if needed.
  </Step>

  <Step title="Create">
    Save the giveaway. It's live and ready for entries.
  </Step>
</Steps>

## How shoppers enter

Shoppers access the giveaway from the **Digital Market Guide** (Giveaway tab), a **direct URL**, or a **QR code** you print and display. They enter their name, email, phone, and social username (if required), then submit.

After entering, they see participating vendors and their booth locations — driving foot traffic.

## How to pick a winner

<Steps>
  <Step title="Open the giveaway">
    Go to your market's giveaways and open the active giveaway.
  </Step>

  <Step title="Pick Winner">
    Click **Pick Winner**. The system randomly selects from all entries.
  </Step>

  <Step title="Notify Winner">
    Click **Notify Winner** and enter prize claim instructions. The winner gets an email with the details. You can resend the notification if needed.
  </Step>
</Steps>

## Sharing the giveaway

* **Digital Market Guide** — shoppers find it in the Giveaway tab of your market guide (QR code at the entrance).
* **Direct URL** — use the three-dot menu on the giveaway to copy the link. Share via social media, email, etc.
* **QR code** — each giveaway has its own QR code. Print and display at vendor booths.

## Tips

* Ask vendors to indicate prize contributions on the application form (enable the giveaway section in your [Application Form](/essentials/vendor-applications)).
* Run multiple giveaways per market if you want different prizes or timing.
* Use the collected shopper emails for future marketing via [Email Integrations](/essentials/email-integrations).

For full details, see [Giveaways](/essentials/giveaways).